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EBooks: RKMA Publications

A guide to the electronic books collections available through the BGSU Libraries.

RKMA Publications

RKMA Publications (Richard K. Miller & Associates ebooks)

URL: https://www.rkma.com/bgsu/Jerome/index.cfm

Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics.

Business-to-Business Marketing 2022

Consumer Behavior 2022

Consumer Marketing 2022

Consumer Use of the Internet & Mobile 2022

Entertainment & Leisure Market Research 2022

Pandemic Impact: Consumer Markets

Restaurant, Food & Beverage Market Research 2022

Retail & E-Commerce Market Research 2022

Sports Marketing 2022

Travel & Tourism Market Research 2022