A company website provides a wealth of information for company research:
> Look for links labeled "About Us" or "About the Company" or "Investor Information"
When is relying on a company website NOT a good idea for company research?
> MarketLine Advantage offers reports on over 100,000 companies from all over the world. Company reports vary in size and content, but many are quite extensive and include Key Competitors, a SWOT Analysis, Company Histories, and key employees and biographies.
Select Company Profiles from the search box drop down menu and navigate to the Company page which links to the basic profile and much more.
> Nexis Uni (formerly Lexis-Nexis Academic) contains a wealth of company information from a variety of sources (MarketLine, Hoover's, and more), but it can be challenging to locate it all.
Start your search for company information in the Company Dossier. There is a vast amount of company information linked from within the Dossier, so don't stop by viewing the first Company Snapshot screen. Explore the option on the left navigation bar, including Brands, Competitors, Financial Overview, Investment Research, and Additional Company Reports.
> In Business Source Complete, basic company information can be found by clicking on Company Information on the top navigation bar and entering the name of a company.