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FMPD (Fashion Merchandising and Product Development): Company Information

This page is designed to assist BGSU students enrolled in AMPD classes with their research

Core Library Databases for Company Information

Using Company Web Sites for Company Research

A company website provides a wealth of information for company research:

  • The Annual Report (find financials, year-in-review, marketing strategies, etc.)
  • Product and Brand Information
  • Study how the company is promoting itself.  What image are they trying to convey on their site?
  • And much more!

> Look for links labeled "About Us" or "About the Company" or "Investor Information" 

When is relying on a company website NOT a good idea for company research?

  • You are researching a company's weaknesses or problems or a negative issue.   The company will spin this type of information in the most positive light and will not provide an unbiased analysis.
  • You want an unbiased analysis of how the company is doing financially. 

Finding Company Reports or Profiles

> MarketLine Advantage offers reports on over 100,000 companies from all over the world.  Company reports vary in size and content, but many are quite extensive and include Key Competitors, a SWOT Analysis, Company Histories, and key employees and biographies.

Select Company Profiles from the search box drop down menu and navigate to the Company page which links to the basic profile and much more.

Image of MarketLine Company page highlighting the profile which is linked from the left navigation.

> Nexis Uni (formerly Lexis-Nexis Academic) contains a wealth of company information from a variety of sources (MarketLine, Hoover's, and more), but it can be challenging to locate it all.

Start your search for company information in the Company Dossier.  There is a vast amount of company information linked from within the  Dossier, so don't stop by viewing the first Company Snapshot screen.  Explore the option on the left navigation bar, including Brands, Competitors, Financial Overview, Investment Research, and Additional Company Reports.

Select Company Dossier from the Nexis Uni drop down menu.

> In Business Source Complete, basic company information can be found by clicking on Company Information on the top navigation bar and entering the name of a company.  Select Company Information from the top menu bar

Selected Websites Covering the Retail Industry & Stores