BEST BET! Consumer Behavior (2023) *Most Current* A wealth of information and statistics about the American Consumer. (Other years are available by searching the Library Catalog.)
Consumer Behavior: Pandemic and Post Pandemic : Presents surveys analyzing consumer spending characteristics, behavioral responses, and preferences.
Consumer Behavior (2017/18) Market research report summarizes current research on why consumers buy and how to influence their purchasing. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer
Chinese Consumers and the Fashion Market (2018) Provides insights into Chinese consumer behaviors in the growing and dynamic fashion market.
Sustainable Consumer Behavior (2017)
Household Spending: Who Spends How Much on What (2017) Chapter 2 focuses on Apparel