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FMPD (Fashion Merchandising and Product Development): Consumer Research

This page is designed to assist BGSU students enrolled in FMPD classes with their library research

Consumer Research (Target Markets) Databases & Websites

Selected E-books for Target Market Analysis

BEST BET!   Consumer Behavior (2020-22)  A wealth of information and statistics about the American Consumer.  

Consumer Behavior:  Pandemic and Post Pandemic :  Presents surveys analyzing consumer spending characteristics, behavioral responses, and preferences.

Who's Buying Apparel: (2012)   Examines how much Americans spend on apparel by the demographics that count—age, income, high-income households, household type, race and Hispanic origin, region of residence, and education

Consumer Behavior (2017/18)  Market research report summarizes current research on why consumers buy and how to influence their purchasing. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer 

Household Spending: Who Spends How Much on What (2012)  Chapter 2 tables detail information on who spends what on apparel.

Best Customers: Demographics of Consumer Demand (2012)  Chapter 2 tables focus on apparel spending.

Market Share Reporter (2011)  Locate info on which companies and brands hold the most market share (i.e. Visa holds 60% of the world credit card market.)

Chinese Consumers and the Fashion Market (2018)  Provides insights into Chinese consumer behaviors in the growing and dynamic fashion market.

Sustainable Consumer Behavior (2017)