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FMPD (Fashion Merchandising and Product Development): 4510 Research Project

This page is designed to assist BGSU students enrolled in FMPD classes with their library research

FMPD 4510 Resource Requirements

Your assignment:  Create innovative, long-term strategies that will enable Burberry to stop burning unsold merchandise and become a true sustainable luxury brand in terms of sourcing or related functions.  

Questions you need to research and answer:.

  • Research Burberry's current sustainability strategies (corporate website, annual/investor reports, & reliable library sources - Sourcing Journal) & discuss your findings.
  • Evaluate Burberry's sustainability and sourcing strategies. Do you believe their strategies truly help the environment and its long-term viability?
  • What suggestions would you provide to Burberry on how to deal with unsold inventory? Develop new solutions that will help the environment in the long run, based on the principles of luxury and sustainability. It will be graded on its practicality given that it is in the luxury market, as well as its innovativeness and efficacy in helping the environment.

Where should you start? 

  • Company Website:  Need tips on finding information from a company website?   Check out boxes on the FMPD 1510 Project page.

Now check out some of the library resources below!

Sourcing and Sustainability

Luxury Fashion - Selected Resources

  • Textiles, Apparel & Luxury Goods - Industry Surveys (CFRA)

This 40 page industry analysis includes a discussion on sustainability and supply chain challenges. 

  1. Go to the library database S & P Net Advantage.
  2. Select Industry Surveys from the top menu bar.
  3. Select Textiles, Apparel & Luxury Goods from the drop down menu

 

Learn about what motivates the luxury consumer and the competitive strategies of leading luxury brands.

 

Searching Summon

Go to the Summon Help Research Guide for detailed searching assistance.

Combining Search Terms

Searches you might want to try in Summon (be sure to capitalize OR or it will not work!):

  • Burberry AND (sustainability OR sourcing)
  • luxury AND (fashion OR clothes OR apparel) AND (sustainability OR environment)
  • "social responsibility" AND fashion
  • sustainable luxury brands

Other terms you might want to try:  reuse, repair, recycle, overstock, burning, 

Also try searching terms with other luxury brand names.   Are Burberry's competitors finding success with how they're handling sustainability issues?

Refining Your Search

After running your search, consider refining your search with the options on the left.   You might want to limit by content type (newspaper article, ebook, etc.) or by specific dates (ex. previous 3 years)

Go to the Summon Help Research Guide for additional searching assistance.