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FMPD (Fashion Merchandising and Product Development)

This page is designed to assist BGSU students enrolled in FMPD classes with their library research

Visit and Gather Information from the Company Website

The company website can be a great place for certain types of information needed when doing company research. Just keep in mind the inherent bias of the information on a company's own website.

Look for this type of Information for your project:

  • Business Description
  • Company brands and products offered
  • Better understanding of the image the store is trying to portray & the consumers they are targeting
  • Basic financial information.
  • Social responsibility efforts
  • Customer services offered

A.  Look for links titled something like About Us or About the Company.  (These are typically at the bottom of the page.)

Here's where you can often find information about company brands, corporate history, community services programssustainability efforts.

B.  Also look for links labeled for Investors or Investor Relations, (Also typically at the bottom of the page.)

Expect to find press releases and financial reports here Locate the Annual Report as it can be a great place to find information such as a detailed business description, "year in review" analysis, and strategic directions,  Don't be intimidated by its size & in-depth financial information as you can skip through all of that & just read the interesting and applicable information!

C.  The company website is also a great place to learn about a retail store's customer services and loyalty programs.

Company Website Illustration

Found under the "About Us" link at the very bottom of the Buckle home page, this page gives a nice, brief business description.  "Our Story" offers a company history timeline, "Buckle Believes" addresses corporate social responsibility and there's a section covering their brands.

Screenshot from the Buckle home page

Find a Company Profile in MarketLine

MarketLine Advantage offers reports on over 100,000 companies from around the world. The reports typically include a corporate description, key statistics, news, products and services, SWOT analysis, company history and more.

Watch this 2 minute video for a demonstration on locating a MarketLine Company Profile.

Locating a Hoover's Company Profile and a Company Dossier in Nexis-Uni

Nexis Uni contains a wealth of company information from a variety of sources, but it can be challenging and overwhelming to locate it all.  Get started by finding a Hoover's In-depth Company Record and a Company Dossier as shown in this 3 minute video.


Locate a Company Dossier from the dropdown menu in the top left of the Nexis-Uni home page.  From the Company Snapshot screen, explore the options on the left navigation bar, including Brands, Competitors, Financial Overview, Investment Research, and Additional Company Reports.

Select Company Dossier from the top drop-down menu

Annual Report Illustration

Be sure to take a look at a company's Annual Report.  Don't be intimidated by its size and in-depth financial tables!  Skim through the report or check out the table of contents to identify useful information for your project. It's probably near the front of the report.

Cover of Buckle Annual Report