Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Strategic Communication: Consumer Analysis

Consumer Profiles and Demographics

Consumer Target Market

Consumer target markets are usually described in terms of demographics (age, gender, income, geographic location, educational level and similar distinguishing characteristics) along with what is known about psychographics or customer attitudes and behavior.