LibGuides: Strategic Communication: Consumer Analysis

Consumer Profiles and Demographics

Mintel
Research reports analysis covering US and International marketplaces.
Business Source Complete
Information on all topics in business, including full-text, scholarly journal articles, company information, and industry reports.
Statista
Statista is an online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions.
data.census.gov
This resource replaces the now defunct American FactFinder. This is the U.S. Census Bureau's main vehicle for distributing U.S. census data, including economic censuses and surveys and annual population estimates. Population, housing, economic and geographic data can be found here.

American Time Use Survey (BLS)
This Bureau of Labor Statistics site measures the amount of time people spend on various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Surveys (BLS)
Stats America
Surveys of Consumers (University of Michigan)
The Survey of Consumers from the University of Michigan includes the Index of Consumer Sentiment, Current Economic Conditions, and Index of Consumer Expectations surveys, as well as special reports. You can access tables for each data set and charts tracking results for the past 10 and 50 years.
Wages by Area and Location (BLS)

Consumer Target Market

Consumer target markets are usually described in terms of demographics (age, gender, income, geographic location, educational level and similar distinguishing characteristics) along with what is known about psychographics or customer attitudes and behavior.