This resource replaces the now defunct American FactFinder. This is the U.S. Census Bureau's main vehicle for distributing U.S. census data, including economic censuses and surveys and annual population estimates. Population, housing, economic and geographic data can be found here.
Consumer target markets are usually described in terms of demographics (age, gender, income, geographic location, educational level and similar distinguishing characteristics) along with what is known about psychographics or customer attitudes and behavior.