Marketing & Advertising

Advertising Age, with Datacenter, provides news, reports, and statistics about the advertising industry. It covers strategic topics for marketers, including breaking news, creative companies, and original rankings. Access articles and data on marketing, media, and agencies. For off-campus access follow the database link and then create an account with the “register for free” link in the top right corner. Be sure to register with your BGSU email address to get free access through the library. 

Information on all topics in business, including full-text, scholarly journal articles, company information, and industry reports.

 Users they may not use the Databases and Services in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyze, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Licensee and Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or e-content in any software tools and/or systems that may have artificial intelligence tools running therein

Indexing, abstracts and full text for journals in communication studies, covering topics such as journalism, mass media, and communicative disorders.

 Users they may not use the Databases and Services in combination with an artificial intelligence tool (including to train an algorithm, test, process, analyze, generate output and/or develop any form of artificial intelligence tool). Notwithstanding anything to the contrary, Licensee and Authorized Users may use, transmit, view, or store the content or outputs from the Database, Services, or e-content in any software tools and/or systems that may have artificial intelligence tools running therein

Company, industry and country information for US and global business. Includes in-depth analyst reports and statistics.

Market research reports covering US and International markets with an emphasis on consumer products, lifestyles and industries.  Reports combine data and analysis of the market environment and trends, market share, and consumer behavior and attitudes.  

The database formerly named LexisNexis Academic is now called Nexis Uni! Contains full-text newspapers, business information, and legal publications, including current news, company profiles, industry information, and federal and state laws and legislation. 

Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics.

Statista is an online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions.

A complete, searchable archive of American Vogue, from the first issue in 1892 to the current month. Includes every article, cover, photo shoot, illustration and advertisement, with rich indexing enabling users to find images by designer and brand names.