Advertising Resources
- WARCWARC (World Advertising Research Center) provides information relating to marketing, advertising, and mass communications. It includes thousands of global case studies, along with articles, opinion pieces and conference reports. It also provides comprehensive historic and forecast advertising expenditure data, together with global media cost data.
- Ad $ SummaryAdvertising expenditure data by brand across multiple forms of media, including: consumer magazines, newspapers, outdoor, television, and radio. The 2016 volumes available in print at the Jerome Library.
- Entertainment, Media & Advertising Market Research Handbook 2019-2020Locate information and statistics on the Marketing & Advertising Industry, including market assessments and market leaders. Includes sections focused on Television, Radio, Print Media, & Digital Media. Also covers analyses of various aspects of Advertising, Entertainment & Media, Film, and Music.
- Business Source CompleteInformation on all topics in business, including full text scholarly journal articles, company information, and industry reports.
- Communication & Mass Media CompleteIndexing, abstracts and full text for journals in communication studies, covering topics such as journalism, mass media, and communicative disorders.
- Nexis UniFull-text newspapers, business information, and legal publications, including current news, company profiles, industry information, and federal and state laws and legislation. Formerly called LexisNexis Academic.
- EBSCO DatabasesOver 80 of the library's databases are on EBSCO, including Business Source Complete, Academic Search Complete and Communication and Mass Media Complete. Use the link above to search all 80 at the same time, or connect to EBSCO and then click on "Choose Databases" to search a specific combination of databases.
Advertisements, Commercials & Digital Images
- Ad*AccessOver 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
- Vogue ArchiveA complete, searchable archive of American Vogue, from the first issue in 1892 to the current month. Includes every article, cover, photo shoot, illustration and advertisement, with rich indexing enabling users to find images by designer and brand names.
- Ad CouncilPublic Service advertising campaigns.
- Ad ForumDirectory of advertisements from broadcast, print and internet media. Can search by award winners, advertising agencies and more.
- Life Magazine ArchiveGoogle has digitized issues of Life Magazine from 1935-1970.
- ARTstorOver one million images in the areas of art, architecture, the humanities, and social sciences with a set of tools to view, present, and manage images for research and teaching.
All users must register for a personal Artstor account in order to download images. Use the "register" link at the upper right after accessing the database. Licensed for BGSU Main Campus Users only.
- Advertising ArchivesSearch over 50,000 images of press and TV advertising, magazines, cinema posters, ephemera, and comics (UK)
- Ad Award ArchiveFilter and view award-winning advertisements by Award (3AF, CHIAT, Clio, Multicultural Excellence, NYF, Obie, and Radio Mercury), Media (digital, out of home, print, radio and TV), and/or year (2000 - 2018).
- CLIO AwardsView past winners
- OBIE AwardsOutdoor advertising
- Webby Awards"Honoring the Best of the Internet"
- ISpot TVView advertisements by 15 Industry Categories.