International Business

1. Go to the Country Profiles tab and search for your country. Download the PEST/PESTLE Report for your country.
2. Go to the City Profiles tab and search for your country. Skim the reports for all cities in your country. Is there a particular city that you think would be the best fit for your cultural brief?
3. If time allows, go to the Country & Risk Reports tab and search for your country.

1. Go to the "Country Reports" page and find your country. Can you find a relevant report that was published in the past 3 years?
2. Try another search for your country name and another search term such as "business etiquette" or "social customs" or "business culture". You can expand the time limit for this search, but look for more recent information. Can you locate any good articles?

1. Type your country's name into the search box and skim through the reports in the results. Filter the results by publication date to only include reports from 2020 onward. Do any reports stick out as being useful?
2. What specific data and statistics from these reports might be helpful for your assignment?

1. Locate a Guide for your country.  How current is it?
2. Look at the Business Travel section. Is there any information here that you would want to include in your Cultural Brief?
3. What other type of info in the guide might be useful?

1. Click on the link to your country (listed below the big map). Check out the Culture menu option on the left and click on any links to other sources. What might you include in your Cultural Brief memo to your boss?
2. What other area on this site looks useful?