Advertising Age, with Datacenter, provides news, reports, and statistics about the advertising industry. It covers strategic topics for marketers, including breaking news, creative companies, and original rankings. Access articles and data on marketing, media, and agencies. For off-campus access follow the database link and then create an account with the “register for free” link in the top right corner. Be sure to register with your BGSU email address to get free access through the library.
Market research reports covering US and International markets with an emphasis on consumer products, lifestyles and industries. Reports combine data and analysis of the market environment and trends, market share, and consumer behavior and attitudes.
The database formerly named LexisNexis Academic is now called Nexis Uni! Contains full-text newspapers, business information, and legal publications, including current news, company profiles, industry information, and federal and state laws and legislation.
1980s to present
Richard K. Miller & Associates (RKMA) publishes 12 biennial business reference handbooks focused on marketing and the consumer marketplace. Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics.
Statista is an online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions.
A complete, searchable archive of American Vogue, from the first issue in 1892 to the current month. Includes every article, cover, photo shoot, illustration and advertisement, with rich indexing enabling users to find images by designer and brand names.
Coverage: 1892 to present