LibGuides: FMPD (Fashion Merchandising and Product Development): Consumer Research

Consumer Research (Target Markets) Databases & Websites

Mintel
Research reports for U.S. & European consumer markets. Analyzes market drivers, sizes & trends, market segmentation, along with consumer attitudes & purchasing habits. Focus on "Consumer Lifestyle Reports" & "Retailing & Apparel "Reports. Lifestyle reports include titles such as "Healthy Lifestyles," "Marketing to Kids and Tweens" and "Attitudues Toward Corporate Social Responsibility."

U.S. Census Bureau
Find demographic characteristics of your target market.
Business Source Complete
Contains full text articles from business journals, as well as company & country economic reports. Use BSC to locate articles on specific products & information about specific consumer groups and industries.
Consumer Expenditure Survey (Bureau of Labor Statistics)
Provides data on expenditures, income, and demographic characteristics of consumers in the United States, including spending on products (ex. women's apparel) by different groups (income, ethnicity, etc.)
American Time Use Survey (BLS)
This Bureau of Labor Statistics site measures the amount of time people spend on various activities, such as paid work, childcare, volunteering, and socializing.

Consumer Behavior (2025) *Most Current* A wealth of information and statistics about the American Consumer.

Consumer Behavior: Pandemic and Post Pandemic : Presents surveys analyzing consumer spending characteristics, behavioral responses, and preferences.

Chinese Consumers and the Fashion Market (2018) Provides insights into Chinese consumer behaviors in the growing and dynamic fashion market.