BEST BET! Consumer Behavior (2019-20) A wealth of information and statistics about the American Consumer.
Who's Buying Apparel: (2012) Examines how much Americans spend on apparel by the demographics that countage, income, high-income households, household type, race and Hispanic origin, region of residence, and education
Consumer Behavior (2017/18) Market research report summarizes current research on why consumers buy and how to influence their purchasing. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer
Household Spending: Who Spends How Much on What (2012) Chapter 2 tables detail information on who spends what on apparel.
Best Customers: Demographics of Consumer Demand (2012) Chapter 2 tables focus on apparel spending.
Market Share Reporter (2011) Locate info on which companies and brands hold the most market share (i.e. Visa holds 60% of the world credit card market.)
Chinese Consumers and the Fashion Market (2018) Provides insights into Chinese consumer behaviors in the growing and dynamic fashion market.