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FMPD (Fashion Merchandising and Product Development)

This page is designed to assist BGSU students enrolled in FMPD classes with their library research

Consumer Research (Target Markets) Databases & Websites

Selected E-books for Target Market Analysis

BEST BET!  Consumer Behavior (2023) *Most Current* A wealth of information and statistics about the American Consumer.  (Other years are available by searching the Library Catalog.)

Consumer Behavior:  Pandemic and Post Pandemic :  Presents surveys analyzing consumer spending characteristics, behavioral responses, and preferences.

Consumer Behavior (2017/18)  Market research report summarizes current research on why consumers buy and how to influence their purchasing. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer 

Chinese Consumers and the Fashion Market (2018)  Provides insights into Chinese consumer behaviors in the growing and dynamic fashion market.

Sustainable Consumer Behavior (2017)  

Household Spending: Who Spends How Much on What (2017)  Chapter 2 focuses on Apparel