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MDIA 4610/MC 5610: Audience Research and Targeting: Media and Communication Journals/Databases

Special Issue on Audience Research

Occasionally journals publish special issues on a topic within the field. Television & New Media devoted a special issue to audience research in 2019.  

"This special issue, quite fittingly for this journal, brings together a series of articles, which are written by a set of communication scholars who frequently delve into the messy world that is empirical audience research, but who reflect, here, on the very state and status of the field as it navigates a moment in communication studies scholarship where datafication challenges, perplexes, frustrates, enthuses, and, increasingly, engages in some way or another most communication scholars one meets."

Databases

Selected Books