LibGuides: MDIA 4610/MC 5610: Audience Research and Targeting: Company Information

Locating Annual Reports

Annual Reports are most commonly produced for shareholders of public companies. You can often find them on the company website. Look for a section labeled "Investors" or "Investor Relations". If it's not easily identified on the company website, you can find the companies 10-K filing on the government's EDGAR database. The annual report and the 10-K have a lot in common although annual reports are more likely to contain images and branding and 10-Ks will often contain additional financial information than you would find in the annual report.

EDGAR Database
EDGAR, the Electronic Data Gathering, Analysis, and Retrieval system, is the primary system for companies and others submitting documents under the Securities Act of 1933, the Securities Exchange Act of 1934, the Trust Indenture Act of 1939, and the Investment Company Act of 1940.

Containing millions of company and individual filings, EDGAR benefits investors, corporations, and the U.S. economy overall by increasing the efficiency, transparency, and fairness of the securities markets. The system processes about 3,000 filings per day, serves up 3,000 terabytes of data to the public annually, and accommodates 40,000 new filers per year on average

MDIA 4610/MC 5610: Audience Research and Targeting: Company Information

Company Information

Locating Annual Reports

Finding Company Info in MarketLine

Finding Company info in S&P NetAdvantage

Finding Company info in Business Source Complete