Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MDIA 4610/MC 5610: Audience Research and Targeting: Company Information

Company Information

Free(mium) Resources 

Locating Annual Reports

Annual Reports are most commonly produced for shareholders of public companies. You can often find them on the company website. Look for a section labeled "Investors" or "Investor Relations". If it's not easily identified on the company website, you can find the companies 10-K filing on the government's EDGAR database. The annual report and the 10-K have a lot in common although annual reports are more likely to contain images and branding and 10-Ks will often contain additional financial information than you would find in the annual report. 

Finding Company Info in MarketLine

Finding Company info in S&P NetAdvantage

Finding Company info in Business Source Complete