Research Guides: Business Data, Statistics, and Reports: Marketing & Consumer Data

Consumer Research & Reports

Mintel

Market research reports covering US and International markets with an emphasis on consumer products, lifestyles and industries. Reports combine data and analysis of the market environment and trends, market share, and consumer behavior and attitudes.

Alternative Access

BIS Data Portal
Global banking statistics & consumer price information
Consumer Expenditure Surveys
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States. The CE program provides these data in tables, LABSTAT database, news releases, reports, and public use microdata files.
Consumer Price Index
The Consumer Price Index (CPI) is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services. Indexes are available for the U.S. and various geographic areas. Average price data for select utility, automotive fuel, and food items are also available.
Monthly Retail Trade Report (U.S. Census Bureau)
The Advance Monthly and Monthly Retail Trade Surveys (MARTS and MRTS), the Annual Retail Trade Survey (ARTS), and the Quarterly E-Commerce Report work together to produce the most comprehensive data available on retail economic activity in the United States.
Survey of Consumers (University of Michigan)
Tables, charts, and reports produced by The University of Michigan on consumer sentiment, consumer expectations, and inflation.
US Consumer Confidence
The Consumer Confidence Survey® reflects prevailing business conditions and likely developments for the months ahead. This monthly report details consumer attitudes, buying intentions, vacation plans, and consumer expectations for inflation, stock prices, and interest rates. Data are available by age, income, 9 regions, and top 8 states.

Advertising Data

Advertising Age

Advertising Age, with Datacenter, provides news, reports, and statistics about the advertising industry. It covers strategic topics for marketers, including breaking news, creative companies, and original rankings. Access articles and data on marketing, media, and agencies. For off-campus access follow the database link and then create an account with the “register for free” link in the top right corner. Be sure to register with your BGSU email address to get free access through the library.