Market research reports covering US and International markets with an emphasis on consumer products, lifestyles and industries. Reports combine data and analysis of the market environment and trends, market share, and consumer behavior and attitudes.
Advertising Age, with Datacenter, provides news, reports, and statistics about the advertising industry. It covers strategic topics for marketers, including breaking news, creative companies, and original rankings. Access articles and data on marketing, media, and agencies. For off-campus access follow the database link and then create an account with the “register for free” link in the top right corner. Be sure to register with your BGSU email address to get free access through the library.