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Visit the following LibGuides for links to both free and subscription resources to help you find information for your marketing plan project.
Best Bet Databases
A database of industry information. IBISWorld employs a team of dedicated expert analysts to research economic, demographic and government data, providing insight into Americas 700+ industries. Additional modules cover China Industry, Global Industry, and U.S. Specialized Industry.
Statista is an online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions.
Social Explorer provides quick and easy access to modern and historical socioeconomic and demographic data, bringing together quantitative data with a visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive.
Contains in-depth market research reports and brief marketing insight reports. Reports can be on a specific consumer group (Marketing to Hispanic Moms or Marketing to Generation Z), lifestyles (Young Families or Exercise Trends - US) or products (Snacks, Nutrition and Performance Bars).
Use Summon to search for newspaper, magazine and trade publication articles. Use the limiters on the left of the Summon results screen to refine your search as needed.
Company, industry and country information for US and global business. Includes in-depth analyst reports and statistics.
Reference & Insruction Librarian