Research Guides
Visit the following LibGuides for links to both free and subscription resources to help you find information for your marketing plan project
Best Bet Databases
- IBISWorld
A database of industry information. IBISWorld employs a team of dedicated expert analysts to research economic, demographic and government data, providing insight into Americas 700+ industries. Additional modules cover China Industry, Global Industry, and U.S. Specialized Industry.
- StatistaStatista is an online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions.
- Social ExplorerSocial Explorer provides quick and easy access to modern and historical socioeconomic and demographic data, bringing together quantitative data with a visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive.
- MintelContains in-depth market research reports and brief marketing insight reports. Reports can be on a specific consumer group (Marketing to Hispanic Moms or Marketing to Generation Z), lifestyles (Young Families or Exercise Trends - US) or products (Snacks, Nutrition and Performance Bars).
- SummonUse Summon to search for newspaper, magazine and trade publication articles. Use the limiters on the left of the Summon results screen to refine your search as needed.
- MarketLine AdvantageCompany, industry and country information for US and global business. Includes in-depth analyst reports and statistics.
