Business Case Studies

Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.

Emerging markets due to their dynamism, resilience and complexities are a significant area of study for management theorists and practitioners. This volume brings together case studies from diverse corners of the industry and offers insightful analyses of real-world management challenges and strategies in dynamic environments.

This book serves as a guide to strategic management accounting. It introduces new and useful concepts on how to collect, analyse, and evaluate options to enable managers to steer corporate directions and write strategic plans for the long-term success of the corporation. Starting with basic techniques and the latest strategic management approaches, the book then presents cases that show the techniques employed step by step. By demonstrating how easily the ideas can be translated into action, it is a valuable resource for business practitioners, as well as for students taking advanced management accounting courses.

Presenting an updated overview of transformational entrepreneurship, this book explores how critical concepts can be contextualised for different regions and countries, underlining the fact that no one system fits all. In order for entrepreneurship to play a role in socio-economic development, a balance needs to be struck between focusing on individual entrepreneurial activities and regions, and society-wide changes. Building on the Editors’ previous books, Systemic Entrepreneurship and Entrepreneurship Centres, this volume delves deeper into the importance of innovative eco-systems, providing examples of how transformational entrepreneurship can be implemented in different geographical locations. An invaluable read for policy-makers as well as scholars, the authors provide a series of detailed case studies from regions including the UK, Malaysia and Africa.

This textbook provides an in-depth portfolio of case studies of globally operating and market leading medium-sized companies, mostly based in Germany. Students in the field of strategic management, family business management, information technology, and engineering may comprehensively explore the success factors of these hidden champions. Assignments and discussion sections help to dive deeper into the topics of innovation, internationalization, and leadership. Practitioners may gain valuable insights into growth trajectories and strategic decisions for achieving and sustaining market leadership. All case studies have been developed in direct cooperation with the companies and tested in teaching.