WARC
WARC

Problem Reported:

University Libraries no longer subscribes to this resource effective July 25, 2024.

Alternate Name(s):
World Advertising Research Center
Subjects:
Types:
Permitted Uses:
For current students, faculty/staff, walk in users: at Bowling Green campus only
Description

WARC (World Advertising Research Center) provides information relating to marketing, advertising, and mass communications. It includes thousands of global case studies, along with articles, opinion pieces and conference reports. It also provides comprehensive historic and forecast advertising expenditure data, together with global media cost data.

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