Companies in Your NAICS group
No easy way to find companies in a NAICS defined industry; but it can be done. In Business Source Complete, use the advanced search to find articles to skim for named companies.
In Lexis Nexis Academic use advanced search and this strategy.
On the results screen, click on Company in the left screen limiters to expand links to articles about named companies. Use these to find a company profile.
Or select a company profile and scroll down to the list of competitors in that report. (Hint some will share the same primary NAICS number but not all.)
Market Segmentation: Identifying Potential Employers
Business students are used to thinking about traditional industries: for example, big box retail stores or manufacturing of heavy equipment. But when it comes to identifying the industry sector or subsector for which your degree, skills, and experience qualify you, the process can be less of a research task and more of a think piece. You can look for magazine and journal articles about this kind of job market. But you won't find entries in an industry guide. Below are examples of how you could segment the job market you want to enter:
- Special libraries (corporate, scientific and technical, medical, or museum settings)
- Public libraries (city or county supported)
- School libraries (run by a school system)
- Academic libraries (funded by colleges or universities)
- Individual private practice (e.g tax accounting)
- Group practice or firm with multiple clientsproviding a range of services
- Government accounting
- Employed by one organization such as a university or a company
JOB TITLE An employee such as facilities manager can have different duties and be required to have different qualifications, depending on what the facility is used for. An example is a stadium or swimming pool or ice arena or multipurpose sports complex.
The job market can be further subdivided into 1) private facilities operated for for clubs and private individuals or 2) municipal facilities where professional sports are hosted or 3) a facility attached to a college or university.
Many job responsibilities may overlap but qualifications can differ (for example, experience in managing staff may be required for any of these, whereas a college degree may be required or preferred only in the educational setting).
Market Segmentation: Online Industry Information
NOTE: For more comprehensive information about NAICS codes, see the Company and Industry NAICS Code tab above this screen.
Thee encyclopedias listed below are searchable by keyword. If your term shows up in multiple entries, try the one with the biggest numbver of hits. The entry will supply both SIC and NAICS code as shown in this portion of the text entry for the keyword "waste":
Air and Water Resource and Solid Waste Management SIC 9511 This category includes government agencies primarily engaged in regulation, planning, protection, and conservation of air and water resources; solid waste management; water and air pollution control and prevention; flood control; drainage development and consumption of water resources; coordination of these activities at intergovernmental levels; research necessary for air pollution abatement, and control and conservation of water resources. Water systems are classified in SIC 4941: Water Supply. Sewage and refuse systems and other sanitary services are classified in SIC 4950: Sanitary Services. Irrigation systems are classified in SIC 4971: Irrigation Systems.
Encyclopedia of American Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information desk) Detailed information on industries, organized by SIC code.
- Vol. 1 – Manufacturing
- Vol. 2 – Service and Non-manufacturing
Encyclopedia of Emerging Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information desk)
Encyclopedia of Global Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information
Market Segmentation: Print-Format Industry Information
Standard & Poor's Industry Surveys PRINT FORMAT ONLY Current edition at the Research/Information desk
Covers the structure of the industry, economic conditions, consumer behavior and other factors (e.g. innovation) with a big impact, and carries standard balance sheet data for industry leaders. Also tells how to use such data to identify companies in that industry that are doing well (e.g. what's a healthy amount of debt to carry).
For Professor Wood's help, look in the box above to see contact information. Call, email, or stop in to get one-on-one help. Walk-ins welcome unless I have a conflicting obligation.
Intensive consultation schedule (one-hour Individual Research Appointments) can be booked October 28 - November 22 2013 by calling (419) 372-6943.