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Common Reading 2016-17: In the Spirit of Innovation: About the Book

272 pages

Bloomsbury USA

Publication Date: March 4, 2014


Hardcover Book: ISBN-10: 1620401452

Ebook: ISBN: 9781620401460

Awards and Features


Audio Publishers Association

2015 Audie Award for Best Business Audio Book

Featured On:



Harvard Business Review

The Wall Street Journal



Psychology Today

Fast Company

Business Insider

CBS News

The Daily Beast



[Information obtained from A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas at]


A More Beautiful Question

In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool—one that has been available to us since childhood. Questioning—deeply, imaginatively, “beautifully”—can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask “Why?”

Berger’s surprising findings reveal that even though children start out asking hundreds of questions a day, questioning “falls off a cliff” as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn’t encouraged—and, in fact, is sometimes barely tolerated.

And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They’ve mastered the art of inquiry, raising questions no one else is asking—and finding the answers everyone else is seeking. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares dozens of inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them—by starting with a “beautiful question.”

[This synopsis appears courtesy of the official A More Beautiful Question: The Power of Inquiry to Spark Ideas' website at]

About the Author

Warren Berger authored A MORE BEAUTIFUL QUESTION: The Power of Inquiry to Spark Breakthrough Ideas (Bloomsbury) and is the creator of the A More Beautiful Question website.

Mr. Berger is a master of design thinking and innovation, having “studied hundreds of the world’s leading innovators, designers, education leaders, creative thinkers, and red-hot start-ups to analyze how they ask game-changing questions, solve problems, and create new possibilities.” Berger asserts the link between questioning and innovation as it positively impacts change and success in our personal and professional lives.

Berger previously published the international bestseller, Glimmer: How Design Can Transform Business and Your Life (Penguin Press; 2009), leading to the “Best Innovation & Design Books of the Year” award by Business Week

He writes for many publications including Fast Company, Harvard Business Review, and has contributed articles for Wired magazine and The New York Times. Berger’s television appearances include NBC’s Today Show, ABC World News, CNN, and he was featured on NPR’s All Things Considered. Mr. Berger has delivered keynotes at the CUSP Conference, the Fuse Conference, the Design Thinkers Conference, the International Women’s Forum in Rome, and TEDx Portland.

Berger has also spoken at several company conferences including General Electric, MassMutual, Citrix, and Microsoft.




(click on the above icons to visit Berger's Twitter and Facebook page)

[Biographical information retrieved from A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas at]