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Business to Business Marketing: APA Citing

For class assignments requiring company, industry, and market share information.

APA Guide

 

    Follow this link to a separate guide to APA citing. 

Examples

How to cite a company report from Lexis Nexis Academic or Business Source Complete or another research database can be difficult to figure out. Here is an example for reports from a research database:

 PRODUCT REPORT From Passport GMID

 

Euromonitor International. (2011, December 21). Category briefing. Beer in China.  Analysis. Competitive Landscape. Retrieved from http://ezproxy.bgsu.edu:8080/login?url=http://www.portal.euromonitor.com/portal/server.pt