Working definition: Market segments are specific parts of a larger industry or product class. For example, foreign and domestic brews are different segments of the beer market. Segments of the eat-in restaurant market could be defined by type of cuisine (Italian versus Mexican) or by atmosphere and pricing (El Zarape versus Quiznos).
Both GMID and Mintel as well as the library-funded sites that cover newspapers and journals have information about foreign consumers and markets. There tends to be more in-depth coverage of developed countries than emerging economies. But if it's a "hot" market, you'll find information. Click here to go to the list of Business databases our library funds.
Offers market research reports , company reports, and news items.
Forecasting demand is essentially the process of 1) identifying historical consumption statistics and trends for your product class or one close to it (in the early days, if you couldn't find all-electric cars, then you might have extrapolated from facts and data about hybrids) and then 2) factoring in several more kinds of information:
It pays to think too about the competitive environment and to qualify your forecast with comments such as the following:
Select a Lifestyle Report if there is one for your country. This is a treasure trove of demographic and consumption information. If you see a good Market Research Report, be sure to click on the right side links as shown here to get reports on local competitors.
Lexis-Nexis Academic : Contains articles, as well as company information & legal information.
Power Search Mode: Click on the Power Search link (left side of landing page). Enter product term (battery or batteries) and country name. Next select Industry News Publications or Company Information from drop down menu on Sources search box.
(US and International data): If there is a report about your market segment and/or specific target market, check out the charts and tables (click on the View Tables link as in this screenshot) to glean what you can about how big the demand has been over time and see predictions about how much growth there should be. Here's a table showing trends for ethnic dine-in restaurants and ethnic take-out food in the U.K.