Below are selected Reference sources for locating information to use in sizing up the competition and estimating demand for your product:
Market Share Reporter. Now available from 2009 to present in digital form.
Current 2 years of hard copy @ Research/Information Desk. Older editions in Reference stacks @ REF HF5410.M35
Encyclopedia of American Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information desk) Detailed information on industries, organized by SIC code.
Encyclopedia of Emerging Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information desk)
Encyclopedia of Global Industries. Online access via this link. (Current hard copy ed. at the Jerome Library Research & Information desk)
Standard & Poor’s Industry Surveys. 3 vols. Research & Information Desk. HC 106.6 .S74
Standard & Poor’s Stock Reports. 2 vols. REF HG 4501.S76627
Focusing on key U.S. industries, the Statistics for Specific Industries database has valuable information about supply, demand, and pricing in the following market sectors:
An example is a link from the Banking page to the recent six years of seasonally-adjusted information about consumer credit, including car loans, credit card debt, and other types of outstanding loans as shown in this screenshot.
Includes tips for start-ups from how to write a business plan to choosing a location and equipment.
Another site sponsored by the Small Business Administration, this database functions as a type of clearinghouse for government and non-government industry informartion. In the Demographics By Subject section of the Computer and Internet Industry, for example, it links to sources as diverse as these: