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BGSU University Libraries

Marketing: Company Information

Starting point for thinking about marketing research assignments and projects and finding helpful secondary (library) resources.

Company Information

Company information abounds. Check the Company LibGuide for strategies to find articles, reports, and more.

    Business Source Complete : Contains citations to articles in business magazines and academic journals. Many of the articles are available full text.

  • Search Tip:
    • In advanced Search mode, select company entity (name) or ticker symbol from the pull-down menus to search for articles on a particular company.
    • In the blue bar at the top of the screen, select Company Profiles from the More menu to access  Company Profiles for the World's 5,000 largest companies.

 

    Passport Global  Market Information Database (GMID): Contains country data, market size data, and lifestyle indicators.

  • Search Tip:

Click on the Search button. Choose Text Search. Enter company name and limit to statistics and reports. Press GO button. Sort results by a radio button on the next screen or scroll down to the one(s) you wish to view.

 

    Lexis-Nexis Academic : Contains full text newspaper, magazine, and journal articles, as well as company financial information and information on companies from a variety of standard directories and a wealth of court cases and other legal information.

 

   Market Share Reporter  now available in digital format, is a grab bag of whatever has been published recently about market share for products. Click here to see an excerpt. 

(Latest hardcopy volume 2011) is at the Research and Information DeskCurrent 2 years @ Research/Information Desk. Older editions in Reference stacks @REF HF5410.M35    Check various years for company or product market share information.