Market analysis for companies in Passport GMID includes links to global and country reports and key competitors, providing context for company reports. For prominent companies with international operations (e.g. Microsoft, Yum Brands, and L'Oreal), this database is quite complete, detailed, and up to date.
Searching for the name of a diversified company in a database covering product and lifestyle reports produces a list of reports where that company is named -- often as a key player in a particular market segment. An example is Kellogg, which sells not just boxed cold cereal but a wide variety of other breakfast and snack options as well.
This company is listed in reports including Breakfast Foods, Cereal and Snack Bars, Meal Replacement Food and Drink and a great many others. Statistics, consumer trends and attitudes, and competitive strengths are typically incldued in such reports. Both the U.S. and European markets for a great many products and consumer lifestyles are covered.