Use Research Databases to locate articles from newspapers, magazines, and journals and for country profiles.
Sometimes browsing through the results of a quicksearch is a best way to go.
COUNTRY REPORT For a country summary, enter the country name and the term Country Profile into the quicksearch box. Here is a screenshot of the factfile for China.
PRODUCT REPORT The quicksearch for a country and product pulls in a wide variety of reports and statistics. Click here for a screenshot of results from a search for China beer. Please note: This is the best way to find local competitors.
Be careful what you call it. In this resource, some terms will be more like British than American English; so try different words. For example, take out food in China is tagged home delivery/take away. And what's the take out favorite in China? Pizza! Click here for a screen shot of a category briefing for home delivery/take away food in China.
LIFESTYLE/DEMOGRAPHICS REPORT To get a wide range of items with demographic and lifestyle information for your country, enter the country name and the term lifestyles into the quicksearch box. Here is a screenshot of results for China pointing to the main report about demographics. (You can see more by increasing the screen to full size and using the scroll ribbon to view the top and bottom of the screen.)
Please note: Non-European countries not as well covered as Europe and U.S.
For specifics about a product, industry, detailed country information such as politics or economic conditions, or information about consumer segments within a country using the Tree Search (from the landing page or from the category tabs in the top tool bar) gives very complete results. Here's a screenshot showing the tabs, the quicksearch box, and other starting points. A Tree Search requires you to make a number of preliminary choices that you may not yet be ready to make (you must choose a category within the industry, select historical information versus predictions, select a geographical limit -- from the world to Western Europe to a specific country -- and so on). This often will yield zero results until you hit on the right choices.
o Contains citations, with much full text, to articles in business magazines and academic journals.
o Access country reports from a variety of reliable sources by entering country name and the phrase Country Reports. Example: China. Please click on the pdf icon to see the report.
o Access OECD Economic Surveys by entering country name and the phrase OECD Economic Survey. When you get to the screen for that country's reports, click on the year you want to look at. Example: Finland. Please click on the link to most recent material. Where there is a pdf icon or html link, you'll have the fulltext after 1 more click.
o Indexes more than 4,300 multi-disciplinary periodicals including trade magazines and contains full text for more than 3,400 scholarly publications.
Here is an excerpt from the table of contents for the MarketLine report for the telephone industry in China