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BA 2030: Business Communication: Finding a SWOT Analysis

Part of a BA 2030 class? Start here!

In Business Source Complete

IN Business Source Complete , key in company name and SWOT like this and click the search button.

Not every company will have a SWOT available. For this example there are several reports -- from Datamonitor's Marketline subsidiary  and from other publishers.

In Lexis Nexis Academic

 

    1) Type the company name, then  AND with the keyword SWOT

 

 

2)  If the Results Groups side link on the next screen shows that you have retrieved a number of Company Directories and Profiles reports, click on the + sign to see items by publisher and click to drill down to an individual report publisher. You will see several report segments by that publisher on your company besides the SWOT (e.g. Company History or Major Products and Services).

 

 

3)  If you change Sort by  to Relevance  using the drop down arrow (yellow arrow in the next graphic), you can scroll down to see select the most recent SWOT analyses and other report segments for your company by each publisher.